Brand Manager

Salary: Up to £45,000 (depending on experience)

Location: Office-based in Newcastle upon Tyne

Reports to: Head of Marketing

Company: Reeves Group (including RIL, RFS, and other group firms)

About Reeves

Reeves Group is a growing and ambitious financial services organisation, encompassing Reeves Independent Ltd (RIL), Reeves Financial Solutions (RFS), and other group firms.

As we approach our 30th anniversary next year, we are seeking a creative and strategic Brand Manager to lead the campaigns celebrating this milestone while strengthening both our corporate and employer brand. This is an exciting opportunity to drive awareness, engagement, and reputation for the group, initially in the North of England and later nationally.

The Role

Reporting to the Head of Marketing, the Brand Manager will:

Lead the 30th birthday brand campaign, creating a high-profile and engaging celebration across internal and external channels.
Build and maintain the Reeves employer brand, highlighting culture, values, and talent initiatives.
Collaborate closely with the Digital Marketing Manager to ensure campaigns and digital activity are aligned, maximising reach and engagement.

You will oversee sponsorships, ambassador programmes, media relations, events, and brand development across all group firms, ensuring cohesive messaging and brand identity.

Key Responsibilities

30th Birthday & Brand Campaigns

Lead and execute the Reeves 30th birthday campaign, including creative concepts, messaging, and multi-channel activation.
Align internal and external communications to create excitement and engagement around the milestone.
Collaborate with marketing teams to deliver integrated digital, social, and event campaigns.

Employer Branding

Develop and promote the Reeves Group employer brand, showcasing company culture, values, and career opportunities.
Support recruitment campaigns and employee engagement initiatives to attract and retain talent.

Brand Strategy & Development

Develop and deliver brand strategy for all Reeves Group firms.
Champion the positioning of “The Consolidator of the North”, ensuring consistent application across all touchpoints.
Maintain brand guidelines, messaging, and visual identity across the group.

Sponsorships, Partnerships & Ambassadors

Manage sponsorship opportunities and partnerships aligned with brand objectives.
Lead the Reeves Ambassador Programme, encouraging team participation in events and community initiatives.

Events & Media Engagement

Represent the brand at key industry, community, and corporate events.
Work with PR and media partners to secure coverage, interviews, and thought leadership.
Collaborate with marketing to plan, promote, and execute client and brand events.

Collaboration & Reporting

Work closely with the Digital Marketing Manager to maximise campaign reach and effectiveness.
Coordinate with internal teams to ensure brand consistency and alignment.
Monitor brand performance, track engagement, and report insights to the Head of Marketing.

Skills & Experience

Essential:

Proven experience in brand or marketing management, ideally within financial services.
Strong track record in brand strategy, positioning, and reputation management.
Experience leading high-profile campaigns, ideally including milestone celebrations or corporate initiatives.
Excellent communication, project management, and organisational skills.
Creative thinker with the ability to translate strategy into impactful campaigns.

Desirable:

Experience in employer branding or talent marketing.
Familiarity with sponsorships, media engagement, and ambassador programmes.
Understanding of regional marketing dynamics in the North of England.

Why Join Reeves?

Lead the 30th birthday brand campaign, a milestone moment in the group’s history.
Influence brand growth and reputation across multiple firms, including RIL and RFS.
Collaborate closely with the Digital Marketing Manager and wider marketing team to deliver integrated campaigns.
Office-based in Newcastle upon Tyne, with national event opportunities.
Competitive salary up to £45,000 DOE, with professional growth and development opportunities.

Submit Your Application

Please complete the form below and attach your CV.